CAITLIN MCDONALD
Portfolio
Over the past four years at the University of Georgia, my Advertising classes as well as my internship with BrandAlive and involvement on the Marketing team for UGA Miracle have given me the opportunity to get hands-on experience with both traditional and digital media. Some of my coursework from the past four years is just a scroll away!
ADPR 3110
Fall 2021
In this course, I was introduced to the basic understanding of great advertising: consumer insight and solid communication strategy. Throughout the semester, I created taglines, headlines, print and digital ads, and worked on a final campaign.
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I worked alongside a team to create a holiday campaign for Coca-Cola. Find our final campaign slides here.
ADPR 3120
Fall 2021
In Media Strategy and Activation, I learned about media planning and its role in advertising and marketing.
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I worked with a team to create a media plan book for Altoids. View our final plan book here.
ADPR 3520
Fall 2021
My Graphic Communications class gave a refresher on the principles of design, typography, layout, color theory, art and illustration, and copyright law. We used Adobe Creative software to produce a variety of projects. View my projects here.
ADPR 5710
Spring 2022
In this course, I learned more about the decision making processes of advertising and marketing communications, including measuring effectiveness of campaigns.
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I worked with a team in making strategic recommendations for the company Lush Cosmetics. View our presentation here.
ADPR 5760
Spring 2022
This course gave more insight about the types and practices of digital and social advertising and public relation strategies.
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A team and I worked on suggesting a digital campaign for an Athens-based business. View our presentation for Buvez here.
ADPR 3550
Spring 2022
In this course, I gained more experience in developing, producing, publishing, and managing content for social media. Among creating mock social media posts and graphics, I also produced my own podcast episode and video. View some of my projects here.
ADPR 5140
Fall 2022
In my final semester of pursuing my Advertising degree, Advertising & Society helped me develop a framework for confronting the ethical and social issues we face in the advertising industry.
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I worked with a team in my class to critique influencer advertising and different campaigns utilized. View our presentation here.
As an individual presentation, I focused on a subgroup of influencers known as “momfluencers.” View my presentation here.
ADPR 5741
Fall 2022
My capstone course in completing my Advertising courses culminated after everything I had learned from my three years of previous major courses.
In my capstone class, I worked as the Creative Head of my team on a semester-long project to create an integrated campaign for LG Electronics, a global Fortune 500 company. We were tasked with creating this campaign for the launch of a new product line in the United States.
Throughout the semester, I led the creative team in creating deliverables and developing these executions alongside working with my team of 11. It was an honor to work with my peers and the team at LG to deliver this campaign for them. The materials and deliverables for this campaign are confidential.